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HubSpot CRM streamlines customer relationship management with features like AI tools, automated data organization, and specialized hubs for marketing, sales, service, and more, enabling businesses to enhance efficiency and growth.

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Introduction

What is HubSpot CRM?

HubSpot CRM is a powerful digital platform that helps businesses organise and manage their customer relationships effectively. Think of it as a smart digital assistant that keeps track of all your customer information, communications, and activities in one organised place. What makes HubSpot special is its ability to work automatically - updating and organising information without manual input, which saves valuable time and reduces administrative work. As a Smart CRM, HubSpot also leverages artificial intelligence throughout its platform, offering intelligent features like predictive lead scoring, conversation intelligence, and content optimisation to help businesses make data-driven decisions more effectively.

The Different Hubs in HubSpot Starter

HubSpot is organised into specialise sections called "hubs," each designed to handle specific business needs:

• Marketing Hub - Helps businesses attract and engage potential customers through email campaigns, social media, and advertising tools. It's designed to help companies share their message with the right audience.
• Sales Hub - Manages customer relationships and helps businesses close deals more effectively. It provides tools for tracking communications and managing customer interactions professionally.
• Service Hub - Focuses on customer support and satisfaction. It includes tools for helping customers quickly and efficiently, ensuring they receive the assistance they need.
• CMS Hub - Provides tools for creating and managing professional websites. It helps businesses build and maintain their online presence with user-friendly tools.
• Operations Hub - Coordinates all business processes and ensures smooth communication between different departments. It helps keep everything organized and running efficiently.
• Commerce Hub - Manages online sales and transactions, making it easy for businesses to sell products and process payments securely.

Together, these hubs form a comprehensive system that helps businesses grow and succeed. HubSpot streamlines important tasks like marketing, sales, and customer service, allowing companies to focus on what they do best - serving their customers and expanding their business.

HubSpot Navigation

The main HubSpot Object you work with

<aside> 💡 Need help with HubSpot and its supported apps? Contact Crocodile Marketing today for a free chat.

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Conclusion