<aside> 💡 Summary

Integrate Facebook Events with HubSpot’s Ads tool to optimize ad targeting, reduce costs, and improve results by syncing actions like page views and form submissions. Follow setup steps, ensure compliance, and monitor performance for smarter campaigns.

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As a HubSpot user running Facebook Ads, you can supercharge your campaigns by integrating them with HubSpot’s CRM. By setting up Facebook Events in HubSpot’s Ads tool, you can share key actions—like page views, form submissions, or when a lead becomes a customer—with Meta’s platform. This helps Meta’s algorithm show your ads to the right people, boosting conversions and saving you money.

This guide walks you through creating and syncing Facebook Events in HubSpot, explains why it’s worth doing, and shares requirements and tips to get it right. If you need extra help with your HubSpot CRM, our team is here to support you every step of the way.

Why Set Up Facebook Events?

Connecting HubSpot with your Facebook Ads offers big wins for your campaigns:

• Better Ad Results: Sharing actions like form submissions or customer conversions helps Meta target users more likely to take those actions. Meta’s research shows this can increase purchase events by 19% and cut costs per result by 13.3%.
• Save Time and Money: Optimized ads mean you spend less to get more leads or sales.
• Clearer Insights: HubSpot tracks event data alongside your CRM, making it easy to see how your ads drive leads and customers.
• Grow Smarter: Use event data to fine-tune your campaigns and focus on what works.
• Get Expert Support: Our team can help you leverage HubSpot’s CRM to turn ad leads into loyal customers, maximizing your investment.

Requirements

Before you start, make sure you have:

• HubSpot Account: A Marketing Hub Professional or Enterprise account to use the Ads tool and Conversions API.

• Facebook Ads Account: An active Facebook Ads account with admin access to connect to HubSpot.

• Meta Pixel: A Meta Pixel installed in your HubSpot account to track website or landing page activity.

• HubSpot Tracking Code: The HubSpot tracking code added to your website or landing pages for event tracking.

• Cookie Consent: A cookie consent tool (like HubSpot’s built-in banner or a third-party service) to meet Meta’s data-sharing rules.

• Admin Access: Permissions to manage settings in both HubSpot and Facebook Ads.

  <aside> 💡 Need help with HubSpot and its supported apps? Contact Crocodile Marketing today for a free chat.

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Step-by-Step Guide to Setting Up Facebook Events