G’day! If you’ve got prospects downloading your eBook through a HubSpot form, you’re in a great spot to turn them into clients. Let’s walk through a friendly 3-step email sequence using HubSpot’s 1-to-1 sales emails, with an option for your sales reps to make an outbound call to keep things personal.
This guide will show you how to nurture leads with emails that feel like a chat, explain how HubSpot’s sequence automation works (like stopping when someone replies or books a meeting), and include a step where reps can pick up the phone for an outbound call. It’s all about empowering you to connect with leads naturally. Ready? Let’s go!
A 3-step email sequence is perfect for warming up leads who’ve grabbed your eBook. It builds trust, shares helpful tips, and gently guides them toward a conversation. With HubSpot’s 1-to-1 sales emails, your reps can make each message feel like it’s just for the prospect.
It’s easy for your team to handle. Plus, it gives prospects enough contact to stay interested without feeling pestered. Let’s see how it works!
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HubSpot’s sales email sequences are like a trusty sidekick. You set up the emails, and HubSpot sends them on time, tracks opens and clicks, and logs everything in the CRM. The magic? The sequence stops if the prospect replies or books a meeting, letting your rep take over.
For example, if Emma replies to an email, the sequence stops, and your rep gets a notification to follow up. If she books a call via a HubSpot Meetings link, same deal—sequence done. You can also add a task for your rep to make an outbound call to keep the momentum going. Check out HubSpot’s sequence guide for the full scoop.
Send this email straight after the eBook download to thank them and introduce your rep. It’s about making the prospect feel special and kicking off a connection. Think friendly first impression.
Open with a personal touch, like, “Hi Emma, I’m Sam from the team!” Thank them for downloading and point out something cool in the eBook, like, “The tip on page 10 is a ripper.” Wrap up with an easy invite: “Got a question? Just reply!”
Subject: Emma, Cheers for the eBook Download!Hi Emma,I’m Sam, and I’m chuffed you grabbed our eBook! You’ll love the bit about [specific topic]. Want to chat about it? Hit reply anytime.Cheers,Sam
It’s like a quick note from a mate, not a sales pitch. HubSpot’s merge tags pop in the prospect’s name for that personal vibe. If they reply, the sequence stops, and your rep can jump in.
Pro Tip: Save this as a template in HubSpot’s sales email tool so reps can tweak it. Learn how here.