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💡 Summary
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Introduction
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Main Takeaways
Original Sources Vs Latest Source
The original source refers to the initial interaction a contact had with your company, such as how they found your website or product for the first time. The latest source keeps updating with the most recent interaction the contact had. For example, if a contact first found your website through an organic Google search (the original source), but later clicked on a link from an email newsletter to make a purchase (the latest source), these two sources would be different. It's important to note that the latest source can keep changing based on the contact's most recent actions.
In HubSpot, the default original and Latest source options are:
- Organic Search: This refers to leads who found your website through a search engine such as Google, Yahoo, or Bing. This category reflects the strength of your SEO efforts.
- Paid Search: These are leads who found your website through a paid ad on a search engine. This includes Google Ads, Bing Ads, etc.
- Email Marketing: Leads under this category found your website through a link in an email. This could be through newsletters, promotional emails, or other email marketing campaigns.
- Organic Social: This category includes leads who found your website through a link shared on a social media platform like Facebook, Twitter, Instagram, or LinkedIn, but not through a paid promotion.
- Referral: Leads who found your website through a link on another website are categorized as referrals.
- Other Campaigns: This category is used for tracking leads from specific marketing campaigns. It can include any source that doesn't fit into the other categories.
- Direct Traffic: These are leads who found your website by typing your URL directly into their web browser. They did not come through any referral, search engine, or social media link.